ReplyKit
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Agency Free

The free-audit door opener

Offers a small, specific piece of free analysis to start a conversation with agency prospects. Under 95 words.

Subject: spotted 2 things on {{Company}}'s {{channel}}

Hi {{FirstName}},

I was looking at {{Company}}'s {{channel — e.g. checkout flow / ad account}} and noticed
a couple of things costing you {{outcome — e.g. conversions}}.

I can record a 5-minute walkthrough of what I'd change — free, yours to keep whether we
ever work together or not.

Want me to send it over? Just reply "yes" and I'll get it to you this week.

{{YourName}}

Why it works: a specific, already-spotted problem proves you’ve looked, and offering a short recorded audit costs the prospect nothing to accept. It demonstrates competence instead of claiming it, and “reply yes” is the smallest possible commitment.

Swap in

  • {{channel}} — the exact surface you reviewed (site, ads, email).
  • {{outcome}} — the metric the issue affects, so the stakes are clear.
  • Deliver the audit fast when they say yes — the momentum is the whole point.