Agency Free
The specific-result agency pitch
A first-touch agency email that leads with a peer result instead of a service list. Under 100 words.
Subject: {{Competitor}} is outranking you on {{keyword}}
Hi {{FirstName}},
I ran a quick check and {{Company}} is on page two for "{{keyword}}" while
{{Competitor}} sits at the top — that's traffic going straight to them.
We helped {{similar client}} close a gap like this and grew organic leads
{{result — e.g. 34% in 90 days}}.
Want the 3 fixes I'd start with? Happy to send them, no call needed.
{{YourName}}
Why it works: it opens with a concrete gap the prospect can verify, ties it to a peer result, and the ask is a low-friction “want the fixes?” rather than a demo. Leading with value earns the reply before you ever pitch retainer.
Swap in
{{Competitor}}— a rival they actually watch, not a random name.{{keyword}}— a term you’ve confirmed they rank poorly for.{{similar client}}/{{result}}— a real, checkable outcome with a timeframe.